Make Money Online 2014: Reasons

8 Reasons Why Your Email Open Rate is Nosediving

<a href="E:\aaaaa\has'\1\data\Make Money Online 2014\f\emailcrash.jpg"><img alt="emailcrash" class="aligncenter wp-image-29014" height="488" src="/emailcrash.jpg" width="648"></A>This is a guest contribution from Luke Guy, blogger and graphic designer.It’s amazing how blogs have exploded within the last 10 years – take ProBlogger for instance. Blogs like these can provide a good living for the owner if the traffic remains strong and healthy. But how do these blogs retain the traffic and keep a steady flow? There are many ways, but I want to discuss with you a vitally important one: your email list.Usually more email subscribers would mean more traffic. Right? Well, not anymore.Bloggers are facing diving open rates today like never before. Small bloggers and the celebrity bloggers alike suffer.But why?When it comes to email open rates, fashion is not how you make waves. Simpler is better in this case. HTML is good, but text based emails are even better. I know we’re tempted to be flashy, but if no one is seeing it, what’s the point? Your email is going to be seen more when images aren’t within them. They flag filters many times, and can annoy the reader also. It’s best to simply state your message and get to the point quickly.In the blog world an article of 200-1000 words is considered an informative post (<a href="http://www.problogger.net/archives/2006/02/18/post-length-how-long-should-a-blog-post-be/">View Darren’s Post On Word Count</A>). Reading one of these could take 5-7 minutes to read, and 15 minutes to fully understand.In email this is simply not so. Why? You’re simply updating them with short exclusive information, and persuading them to spend a minute on this unexpected message from you. Think of your email newsletter as a bite-size sample of your blog. Let every bite be extremely pleasant and leave them wanting more. Where do they get more? Your blog.In order to do this, your email must be short, sweet, and fulfilling in bite-size. 150-450 word count would be best when writing. You’re sharing exclusive content, updating, and telling them about your new blog post kind-of-thing.When all they see is outlined sentences everywhere, landing somewhere in the unknown, the word SPAMMY is the first thoughts of most readers. They get the idea that all you’re trying to do is send them to a place they don’t want to go, to spend money they don’t want to spend. Put only one link in your article, and give them many good reasons why they should click on that link. Not one reason to click on 10 links, that’s not as effective. So choose your link wisely, and this also will prevent your email from getting vacuumed by the email filters.When they see your email appear, what should they expect? If it’s another course, eBook, or program in which they must buy, there’s a good chance you’re going to get turned off eventually. A good rule of thumb is to give your reader 10x more. Instead, offer freebies just so they will warm up to you. If you need some freebie ideas, go here: <a href="http://lukeguy.com/6-freebies-will-spike-engagement-blog/">6 Freebies That Will Spike Engagement In Your Blog</A>I know we’re all trying to come up with ways in which to make money, but it’s better to have our customers coming to us with their money, not the other way around with us chasing them and their wallet. When they understand that you’re for them and wanting to help more than to make a buck, they will come.Your emails should be exclusive content, not an email blaster from your RSS feed. Many will disagree with me on this, because they don’t want another article to write. I understand their pain, but what’s the point of offering this option of RSS if they’re not going to read it? With Google’s Gmail Algorithm, RSS is a turn off and a good chance it will never make it to their inbox.How will they find out about by my new blog post then? you might be asking.Give them many reasons within that email why they should read that article and give them a link to it. The reason shouldn’t be because it’s new. It should be because it’s helpful and can be found almost no where else. You’re just pointing them back to it so they won’t miss this amazing content.You thought that tips, helpful information, and how-tos were only for blogs? Not so, it will apply to your email rate as well. Except you have only a few seconds to persuade them to read it, a few more seconds to finish reading it, and finally to click on whatever link you may have for them (that was the point of the email right?).The only thing is with email, shorter is better. Why? When trying to catch the eye, you have only a few seconds to persuade them to read it and consume your information. As for a blog post, most were searching for the solution you have to offer and were willing to spend the time to solve their problem. So make it short but powerful since your message was unexpected!If all you do is sell, command, and write like you’re talking to the wall, they’re not feeling what you write. To avoid this, write as if they’re your friend. Instead of writing to your readers, write to your reader specifically. Pretend that you’re writing to one of your readers, and let them feel that one-on-one connection. It’s about winning their trust, which is key to any business.If you’re doing all of the above, it’s time to face it. It’s time for a recharge. Sometimes to make our tips more helpful, and our writing voice more inspirational, we need to read more and be inspired. Like an athlete, we must eat more than we burn. If not, we don’t have much to offer.Go out in your niche and explore again. It could be the simple fact that you are burned out and need to refill with more helpful information.Ways to improve email letter quality:1. Read a blog post like this one by Darren Rowse On Passion: <a href="http://www.problogger.net/archives/2014/02/14/passion-do-you-have-it/">Passion – Do You Have It?</A>2. Interact more in the comment section.3. Listen to podcasts.4. Talk to pros in your niche.5. Take a course.6. Think more, and spend more time with that writing piece.7. Study your competition and how they write their emails. Read this to be inspired: <a href="http://lukeguy.com/learning-foes-makes-better-hero/">Learning Your Foes Makes You a Better Hero</A>So basically you’re defeating two things here, the email filter and the reputation of scammers. It’s so easy to be flagged as a scammer these days and you must work extra hard to appear the very opposite. These tips will make that happen, and will also get your emails to bypass the filters.Mission Accomplished.You’re going to see great results from this if applied correctly. I’ve learned by not selling, you kind of are. When they know you’re in business, and all you do is help, curiosity takes over them. When they see your free tips work tremendously, what will your paid versions do?Thanks for reading and I wish you higher email rates!Did I miss something? Leave a comment below and let’s see what you have to offer to the Problogger community.Luke Guy is both graphic artist and blogger, publisher for <a href="http://lukeguy.com/">LukeGuy.com</A>, and graphic designer for hire. He’s loves to blog and helping people with dreams in starting a business. <a href="http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/lb-gsmF3zr0/" rel="nofollow" target="_blank">View the original article here</a>

8 Reasons Why Your Email Open Rate is Nosediving

This is a guest contribution from Luke Guy, blogger and graphic designer. It’s amazing how blogs have exploded within the last 10 years – t...

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08.33

5 Reasons Your Blog Needs A Kindle Book

This is a guest contribution from Stefan Pylarinos, author of Kindle Money Mastery.Kindle books have been getting a lot of buzz lately amongst the internet marketing community, and with good reason. Amazon has made it extremely easy for anyone to publish their own Kindle book for sale on <a href="http://amazon.com/" target="_blank">Amazon.com</A>, and many bloggers are taking advantage of it.  You might have thought in the past that writing and publishing your own book could be a challenging pursuit, but I’m about to prove you otherwise.  By the time you’ve finished reading this article, you’ll be crystal-clear why publishing your own Kindle book is something that you won’t want to miss out on.1. More MoneyThis is the most obvious reason.  Selling your own Kindle book to your audience is a great way to monetize your blog.  If your audience enjoys your writing and content, then it’ll be an extremely easy sell for you that will pocket you extra money every month.  Not only that, but by promoting it to your blog audience, it will help boost your Kindle book on Amazon.com.  Amazon is currently the #1 paid search engine in the world, with over 300 million credit cards in their system, which means that they will help sell your book for you to their visitors.  Even if you don’t have a blog, a Kindle book is still a fantastic way to make money if you know how to rank your Kindle book on Amazon.2. Builds More TrustA Kindle book is a fantastic way to build more trust and a deeper relationship with your readers.  In your book, you’re able to share stories and deliver immense value, which helps your readers to connect with you even more.  Often times people will skim over blog posts or not receive the value of them fully, simply because it’s free content that people take for granted.  With a Kindle book, people will actually sit down without distraction and read from start to finish with their Kindle e-reader, tablet or on their computer.3. Makes You An AuthorityPublishing your own Kindle book immediately makes you an authority in your marketplace.  Not only do you gain the status of being a “published author”, but you can also quite easily attain the title “Amazon Bestselling Author”.  I remember when I published my first Kindle book, <a href="http://www.projectlifemastery.com/book" target="_blank">Life Mastery</A>, and posted the news on my personal Facebook page.  Immediately, I received a massive response of praise and admiration from friends and followers.  People put authors on a pedestal and will begin to see you differently. You instantly become an expert.4. Will Help You Get More Traffic And SubscribersAmazon provides a lot of opportunity for you to promote your Kindle book on their website.  One advantage they have is something called the KDP Select program, which means that your Kindle book becomes exclusive only to Amazon for 90 days.  During that time, the main benefit you receive is being able to run a Free Promotion on your Kindle book for up to 5 days.  During these 5 days, your Kindle book will be listed for free on Amazon and they will do the promoting for you.  It’s not unusual for a Kindle book to get a couple hundred or couple thousand downloads during those 5 days.I’ve had a Kindle book get me over 22,000 downloads in five days.  You might be wondering, “how the heck does this help me get more traffic and subscribers for my blog?”  The primary way is by optimizing your Kindle book to promote your blog.  For example, you could have links in your book to different articles on your blog, to a squeeze page, as well as your social media accounts.  By taking advantage of this strategy, you could easily gain hundreds or thousands of new, highly targeted, quality visitors and subscribers.5. Can Lead To Much Greater OpportunityBeing an author on Amazon can lead to much greater opportunity, such as media exposure or speaking opportunity.  I’ve been contacted by members of the media and been interviewed many times, getting me a lot of extra exposure, simply by having my own Kindle book.  I’ve also been invited to speak at different events and seminars.  Even requests for coaching and consulting can begin to become frequent.  Like I mentioned earlier, others look up to you as an expert and authority in your marketplace.  You’re no longer just a “blogger”, but you’re an AUTHOR.These five reasons should be enough to really persuade you into writing and publishing your own Kindle book.  If you’re already writing content and articles for your blog, then it should be a fairly easy process for you to write your own Kindle book.  I see writing a Kindle book similar to writing a series of blog posts.  These days, a book doesn’t have to be super long either.  You could publish a 40 or 50 page book and sell it for $2.99 or $4.99, in which case Amazon will pay you a 70% royalty for every sale.  You can make even more if you create a paperback version of it also, which is extremely easy using <a href="http://www.createspace.com/" target="_blank">CreateSpace</A>.  The opportunity is there and it’s something that you’re going to want to jump in on sooner, rather than later.Get going on it and don’t miss out!Stefan Pylarinos is an Amazon Bestselling Author and founder of Kindle Money Mastery.  Stefan’s <a href="http://www.kmoneymastery.com/" target="_blank">Kindle Money Mastery</A> course teaches you step-by-step how to create, publish and market your own Kindle books so that you can make a full-time living through Amazon. <a href="http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/NynRDtys1Lg/" rel="nofollow" target="_blank">View the original article here</a>

5 Reasons Your Blog Needs A Kindle Book

This is a guest contribution from Stefan Pylarinos, author of Kindle Money Mastery. Kindle books have been getting a lot of buzz lately amo...

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04.11